JULY 22, 2025

Winston Artory Group Debuts with Strategic Investment led by Strobe Ventures, Revolutionizing Art Stewardship

NEW YORK, NY— Winston Art Group, the leading independent art appraisal and advisory firm, has merged with Artory, a global Web3 pioneer in secure and data-driven collection management, to form Winston Artory Group (WAG). This groundbreaking merger is supported by a strategic investment led by Strobe Ventures, with participation from CMT Digital, Galaxy Digital, the family office of Eijk van Otterloo, and other previous investors.
 
Combining decades of trusted expertise and cutting-edge technology, Winston Artory Group sets a new benchmark for art and collectibles stewardship. The firm offers a suite of services tailored to meet the evolving needs of collectors, fiduciaries, and institutions.
 
“Collectors deserve more than transactional relationships,” said Elizabeth von Habsburg, Co-Founder and Co-Executive Chairman of WAG. “They deserve a relationship with their art asset advisors that is based on credibility, expertise, and data-driven metrics. That’s what WAG delivers—with discretion, security, and long-term vision.”
 
Winston Artory Group integrates Winston Art Group’s expertise in appraisal and advisory services with Artory’s institutional-grade data infrastructure and technology. Artory’s secure systems leverage a proprietary database of over 50 million public art transaction records as well as tokenization capabilities that generate tamper-proof, timestamped records of ownership and condition. Together, these products form an innovative platform that prioritizes privacy, security, and long-term wealth preservation.


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NEW YORK, NY— Winston Art Group, the leading independent art appraisal and advisory firm, has merged with Artory, a global Web3 pioneer in secure and data-driven collection management, to form Winston Artory Group (WAG). This groundbreaking merger is supported by a strategic investment led by Strobe Ventures, with participation from CMT Digital, Galaxy Digital, the family office of Eijk van Otterloo, and other previous investors.
 
Combining decades of trusted expertise and cutting-edge technology, Winston Artory Group sets a new benchmark for art and collectibles stewardship. The firm offers a suite of services tailored to meet the evolving needs of collectors, fiduciaries, and institutions.
 
“Collectors deserve more than transactional relationships,” said Elizabeth von Habsburg, Co-Founder and Co-Executive Chairman of WAG. “They deserve a relationship with their art asset advisors that is based on credibility, expertise, and data-driven metrics. That’s what WAG delivers—with discretion, security, and long-term vision.”
 
Winston Artory Group integrates Winston Art Group’s expertise in appraisal and advisory services with Artory’s institutional-grade data infrastructure and technology. Artory’s secure systems leverage a proprietary database of over 50 million public art transaction records as well as tokenization capabilities that generate tamper-proof, timestamped records of ownership and condition. Together, these products form an innovative platform that prioritizes privacy, security, and long-term wealth preservation.


The key offerings of Winston Artory Group include:
 
Appraisal Services: Comprehensive appraisals for estate planning, family division, insurance, damage assessment, donations, and art-as-collateral, ensuring clients receive accurate and defensible valuations.
Advisory Expertise: Strategic guidance and advocacy for buying, selling, financing, and managing every collecting category, tailored to meet clients’ unique goals and maximize value.
Collection Management: Bespoke services integrating advanced data and Web3 technology for inventory, preservation, and access through a secure, unified platform.
Data Services: Real-time valuation tools, AI-driven analytics, and digital asset management solutions using WAG’s depth of expertise and unparalleled data analytics that empower clients to make informed decisions and maximize the potential of their collections.

“Art doesn’t need more opinions—it needs objectivity,”

Nanne Dekking, Co-Founder and Co-Executive Chairman of WAG.

“By uniting Winston’s independent appraisal and advisory legacy with Artory’s data and digital tools, we’re building what the market has been missing: a secure, unified platform for long-term collection strategies and real-time intelligence.”

With this merger, Winston Artory Group is poised to redefine the way art and collectibles are managed and valued. The firm’s approach combines innovation with stability, helping clients integrate their collections into larger financial and legacy-planning frameworks.


The leadership of Winston Artory Group reflects the synergy at the heart of the merger. Elizabeth von Habsburg, former Founder and Managing Director of Winston Art Group, and Nanne Dekking, former Founder and CEO of Artory, each bring decades of global expertise and proven influence in the art market. Elizabeth is renowned for her leadership in appraisal and advisory services, while Nanne is recognized for pioneering the use of technology and data integrity within the art world. Joining them is Peter Loukas, the firm’s new President, whose deep background in finance and fintech ensures that Winston Artory Group is not only a trusted steward of art and collectibles, but also a forward-thinking partner in wealth strategy. Together, they embody the firm’s mission: to combine trust, expertise, and innovation in service of collectors and their advisors.

The key offerings of Winston Artory Group include:
 
Appraisal Services: Comprehensive appraisals for estate planning, family division, insurance, damage assessment, donations, and art-as-collateral, ensuring clients receive accurate and defensible valuations.
Advisory Expertise: Strategic guidance and advocacy for buying, selling, financing, and managing every collecting category, tailored to meet clients’ unique goals and maximize value.
Collection Management: Bespoke services integrating advanced data and Web3 technology for inventory, preservation, and access through a secure, unified platform.
Data Services: Real-time valuation tools, AI-driven analytics, and digital asset management solutions using WAG’s depth of expertise and unparalleled data analytics that empower clients to make informed decisions and maximize the potential of their collections.

“Art doesn’t need more opinions—it needs objectivity,”

Nanne Dekking, Co-Founder and Co-Executive Chairman of WAG.

“By uniting Winston’s independent appraisal and advisory legacy with Artory’s data and digital tools, we’re building what the market has been missing: a secure, unified platform for long-term collection strategies and real-time intelligence.”

With this merger, Winston Artory Group is poised to redefine the way art and collectibles are managed and valued. The firm’s approach combines innovation with stability, helping clients integrate their collections into larger financial and legacy-planning frameworks.


The leadership of Winston Artory Group reflects the synergy at the heart of the merger. Elizabeth von Habsburg, former Founder and Managing Director of Winston Art Group, and Nanne Dekking, former Founder and CEO of Artory, each bring decades of global expertise and proven influence in the art market. Elizabeth is renowned for her leadership in appraisal and advisory services, while Nanne is recognized for pioneering the use of technology and data integrity within the art world. Joining them is Peter Loukas, the firm’s new President, whose deep background in finance and fintech ensures that Winston Artory Group is not only a trusted steward of art and collectibles, but also a forward-thinking partner in wealth strategy. Together, they embody the firm’s mission: to combine trust, expertise, and innovation in service of collectors and their advisors.
 

ABOUT WINSTON ARTORY GROUP

ABOUT WINSTON ARTORY GROUP

Headquartered in New York and operating globally, Winston Artory Group is at the forefront of intelligent art and collectibles stewardship. Formed in 2025 through the merger of Winston Art Group and Artory, the company provides independent appraisals, data-backed advisory services, and secure portfolio management solutions. With a legacy of appraising over $100 billion in art and collectibles, Winston Artory Group champions innovation, security, and objectivity to meet the complex needs of collectors, fiduciaries, and institutions worldwide.

ABOUT STROBE

Strobe Ventures is an early-stage crypto venture firm founded by Thomas Klocanas, Steven Venino, and Winnie Lau—formerly the venture team at BlockTower Capital. With over $235M in assets under management, Strobe is purpose-built to back deeply committed founders solving real-world problems with crypto infrastructure.

ABOUT STROBE

ABOUT STROBE

Strobe Ventures is an early-stage crypto venture firm founded by Thomas Klocanas, Steven Venino, and Winnie Lau—formerly the venture team at BlockTower Capital. With over $235M in assets under management, Strobe is purpose-built to back deeply committed founders solving real-world problems with crypto infrastructure.

Get Started with Trusted Expertise

If you’d like to explore how Winston Artory Group can support your needs, our team would be happy to connect.

Contact Us

2025 All Rights Reserved | © Winston Artory Group

Get Started with Trusted Expertise

If you’d like to explore how Winston Artory Group can support your needs, our team would be happy to connect.

Contact Us

2025 All Rights Reserved | © Winston Artory Group

Get Started with Trusted Expertise

If you’d like to explore how Winston Artory Group can support your needs, our team would be happy to connect.

Contact Us

2025 All Rights Reserved | © Winston Artory Group